Afterpay vs Jifiti:

Compare BNPL Providers at a Glance

If you’re looking into alternatives to Afterpay, you’ll want to compare apples with apples.

BNPL isn’t a one-size-fits-all and there are many types of BNPL companies in the market.

Who is Afterpay?

Afterpay is a direct-to-consumer (D2C) Buy Now Pay Later fintech company.

Who is Jifiti?

Jifiti is a global white-labeled BNPL facilitator that powers point-of-sale financing for banks, lenders and merchants.

How Does Afterpay Compare to Jifiti?


White-labeled	✔
Multi-lender	✔
Merchant owns data	✔
Multi-channel	✔	✔
Global	✔
Easy to integrate	✔	✔
Enables regulated financial entities to offer BNPL	✔
Customer support	✔	✔
Multiple loan programs	✔

What should I consider when weighing up Afterpay alternatives?

1. Customer relationship

As a direct-to-consumer BNPL provider, Afterpay engages directly with consumers.

This means that a retailer’s customers are exposed to other brands during their user journey. A merchant thereby risks sacrificing their customer relationship to a third-party provider and diluting their brand.

With Jifiti, the BNPL solution is white-labeled so the merchant retains full ownership of the customer relationship throughout the buyer life cycle.

2. Multi-lender

As a retailer, the more customers that get approved for BNPL, the higher your sales and customer retention rate will be.

The best way to increase customer approval rates is through a multi-lender BNPL platform.

How does it work?

Jifiti BNPL platform is multi-lender with the waterfall model.

What does this mean?

If a customer is not approved by the tier-1 lender, then the application will be passed to a quality secondary lender. The result: higher chance of approval for the customer.

Multi-lender BNPL boosts the retail brand as well as sales and AOV, as the customer will associate your brand with a positive financing experience.

3. Data ownership

With a direct-to-consumer BNPL solution, like that of Afterpay, you land up sharing your customers’ data with the BNPL provider.

If you prefer to retain full data ownership, you could choose a white-labeled BNPL solution, which gives the merchant full control over and ownership of customer data.

4. Channels covered

It’s important to give customers a unified user experience across all buying channels, including online, in-store, telephonically and via mobile.

The BNPL customer journey needs to seamlessly integrate into all buyer channels. Both Afterpay and Jifiti support multi-channel customer journeys with a unified user experience.

5. Geographic coverage

Global retailers need a global BNPL provider to make sure that their customers experience a unified user experience in any international market.

Some BNPL providers operate in single geography while others operate in multiple markets.

Jifiti is currently one of the few BNPL providers that offer global BNPL services, with local implementation in any geographic market.

6. Ease of integration

One of the most important considerations when choosing your BNPL provider should be the integration options.

It should be quick and easy to integrate with a BNPL platform. Both Afterpay and Jifiti provide easy integration options.

Jifiti’s integration options range from zero-integration virtual card technology to easy API integration.

7. Enables regulated financial entities to offer BNPL

Jifiti facilitates BNPL programs for regulated banks and financial institutions.

8. Customer support

Afterpay and Jifiti both provide customer support to their partners.

Jifiti provides full technical, product, sales and customer support as part of its end-to-end BNPL solution.

9. Multiple loan programs

Jifiti powers every BNPL program including installment loans, lines of credit, split payments (e.g. pay-in-4, pay-in-3) and lease-to-own.

Afterpay currently only provides pay-in-4 financing.

Want to compare Jifiti to Affirm?

Compare Affirm vs Jifiti

Want to compare Afterpay to Affirm?

Compare Affirm vs Afterpay

The BNPL Provider Landscape