Affirm vs Jifiti
Compare BNPL Providers at a Glance
Overview
If you are looking for BNPL companies like Affirm, then it’s worth considering all the alternatives.
Buy Now Pay Later companies come in many different shapes and sizes. There are direct-to-consumer (D2C) BNPL providers and white-labeled BNPL facilitators.
Who is Affirm?
Affirm is a direct-to-consumer (D2C) BNPL company, which enables merchants to offer BNPL solutions to their customers in the US.
Who is Jifiti?
Jifiti is a global BNPL provider that powers white-labeled Buy Now Pay Later programs for merchants and regulated financial entities, such as banks.
How does Affirm compare to Jifiti?
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 |
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| White-labeled | ✔ | |
| Multi-lender | ✔ | |
| Merchant owns data | ✔ | |
| Multi-channel | ✔ | ✔ |
| Global | ✔ | |
| Easy to integrate | ✔ | ✔ |
| Enables regulated financial entities to offer BNPL | ✔ | |
| Customer support | ✔ | ✔ |
| Multiple loan programs | ✔ | ✔ |
What should I look for when researching Affirm alternatives?
1. Customer relationship
Because the consumer’s journey is via Affirm, the customer is exposed to more competitors, which may cause the customer to purchase from the merchant’s competitor, resulting in a potential loss of current and future sales.
With Jifiti, the BNPL solution is white-labeled so the merchant retains full ownership of the customer relationship with no third-party distractions.
2. Multi-lender
Jifiti BNPL platform is multi-lender with the waterfall model, which means that if a customer is rejected by a tier-1 lender, then the application will be passed along to a quality secondary lender, thereby optimizing acceptance rates.
In addition to increasing customer conversions and sales, the multi-lender approach also helps to build the retail brand, as the customer will associate your brand with a positive financing experience.
3. Data ownership
Customer data is critical to helping to understand consumer behavior and provide your customers with personalized customer experiences.
As a leading Affirm competitor, Jifiti’s solution gives the merchant full control over customer data through transparent data dashboards.
4. Channels covered
Not only should all channels be supported, but the BNPL solution should also seamlessly integrate across every channel, providing the shopper with a consistent and unified user experience.
Both Affirm’s and Jifiti’s BNPL solutions are omnichannel – online, in-store and via call center.
5. Geographic coverage
Jifiti provides global coverage, facilitation BNPL in every international market. The user experience is consistent across every market, giving customers a unified user experience worldwide.
6. Ease of integration
One of the most important considerations when choosing your BNPL provider should be how quick and easy the integration process is.
Jifiti offers the full spectrum of integration options, from no-integration virtual card technology to easy API integration that can have your BNPL program up and running in no time.
7. Enables regulated financial entities to offer BNPL
8. Customer support
Jifiti provides an end-to-end BNPL solution, including dedicated technical, product, sales and customer support.
9. Multiple Loan Programs
Jifiti and Affirm both support multiple loan programs including zero-interest split pay products and longer-term installment loans that may come with a low APR for the consumer.
Want the guide to assessing BNPL vendors?
The BNPL Provider Landscape:
Affirm vs Jifiti
Functionality Comparison
Financing Comparison
Frequently Asked Questions
Who are the main Affirm alternatives?
- There are many different types of alternatives to Affirm – some are direct-to-consumer BNPL companies like Affirm, while others are white-labeled BNPL facilitators like Jifiti. Take a look at our full BNPL provider overview to compare all the major BNPL providers.
What are the pros and cons of working with Affirm?
When you offer BNPL through Affirm, you can increase sales and AOV by enabling customers to split their payments into installments. On the downside, because the solution is not white-labeled, you risk sacrificing your customer ownership and data to a third-party provider.
Key Takeaways
BNPL isn't one-size-fits-all
- Need to compare apples with apples
- Affirm is a direct-to-consumer provider
- Jifiti facilitates white-labeled BNPL
D2C vs White-Labeled
- Do you want to own the data?
- Do you want to promote your own brand?
- Do you want to increase customer retention?
Most important criteria
- Multi-lender network
- Financing from regulated entities
- Geographic coverage
- Customer ownership
Jifiti is trusted by the world’s biggest banks and retail brands
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ABOUT US
Jifiti is transforming point-of-sale financing with cutting-edge technology, data and BNPL solutions.
Our white-labeled Buy Now Pay Later platform powers any bank loan program at any POS - bridging the gap between retailers, lenders, and consumers.
We offer retailers zero-integration POS financing, split pay and end-to-end retail gifting solutions.
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