 
Virtual Open-Loop Cards
Offer E-Money via Virtual Open-Loop Cards
Looking to partner with a licensed EMI in Europe?
Empower Your Customers with Secure, Flexible Financing Options
As a bank or lender in Europe, staying competitive means offering innovative, compliant and customer-centric financial products. Partnering with an Electronic Money Institution (EMI) gives you the ability to issue virtual open-loop cards funded with e-money, unlocking powerful opportunities in consumer lending.
As a regulated EMI (licensed in Sweden by Finansinspektionen), Jifiti is able to serve the growing needs of our bank and lender partners with a broader scope of payment products and services, including virtual open-loop cards.
What Are Virtual Open-Loop Cards?
Virtual open-loop cards are digital payment cards that can be used at any merchant that accepts major card networks, online or in-store. When funded by e-money, they become a secure, regulatory-compliant flexible tool for consumers to access financing directly at the point of sale.
These cards are instantly issued, safe and easy to manage and designed for today’s digital-first customers.
Point-of-Sale Financing with E-Money: How It Works
A customer is approved by the bank or lender for financing
A virtual open-loop card is issued on the spot
The card is loaded with e-money to the value of the approved funds
The customer uses it to make a purchase anywhere the card network is accepted
Key Benefits for Banks and Lenders
Merchant-Agnostic Spending Power
Customers can spend their financing anywhere, online or in-store, at any merchant or customer channel.
Regulatory Compliance
Stay on the right side of European regulations by using a licensed EMI to handle the issuance and management of e-money.
White-Labeled, Embedded Lending Experiences
Offer a white-labeled virtual card solution that keeps your brand front and center.
Instant Issuance
Deliver seamless customer experiences with real-time card creation and e-money loading.
Increased Conversion at Point of Sale
Provide access to financing at any customer touchpoint, increasing credit adoption and utilization rates.
Funds Held in Safe-Guarded Account
Issue open-loop virtual cards with e-money held in a regulated, safe-guarded account.
Key Benefits for Banks and Lenders
Funds Held in Safe-Guarded Account
Issue open-loop virtual cards with e-money held in a regulated, safe-guarded account.
Merchant-Agnostic Spending Power
Customers can spend their financing anywhere, online or in-store, at any merchant or customer channel.
Instant Issuance
Deliver seamless customer experiences with real-time card creation and e-money loading.
Regulatory Compliance
Stay on the right side of European regulations by using a licensed EMI to handle the issuance and management of e-money.
Increased Conversion at Point of Sale
Provide access to financing at any customer touchpoint, increasing credit adoption and utilization rates.
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White-Labeled, Embedded Lending Experiences
Offer a white-labeled virtual card solution that keeps your brand front and center.
Why Partner with an EMI-Licensed Provider?
EMIs are licensed by European regulatory entities to issue and manage e-money, making them essential partners in enabling this type of digital lending. When you partner with an EMI:
- You gain access to regulated e-money issuance infrastructure.
- You avoid the complexities of obtaining your own license.
- You speed up time-to-market with proven, compliant solutions.
Partnering with a licensed EMI ensures that your lending and payment processes comply with these directives, offering both consumer protection and institutional confidence.
Jifiti Patorai’s EMI license serves as comprehensive validation of our company’s robust compliance and governance frameworks, which includes PCI/DSS, SOC 2, DORA and ISO 27001 certifications. It also gives our banking and lending partners complete peace-of-mind that their funds and data are fully protected under stringent regulatory requirements for safeguarding, reporting and audits by the regulator.
Frequently Asked Questions (FAQs)
An EMI is authorized to issue and manage e-money, but it does not take deposits or offer full banking services. It provides a regulated alternative for issuing digital payment solutions.
Yes. These cards adhere to strict security standards, including tokenization and multi-factor authentication, and are subject to regulatory oversight under PSD2. The funds are safe-guarded in a regulated account.
Absolutely. Open-loop cards can be used at any merchant or service provider that accepts the card network (e.g. Mastercard or Visa), both online and in-person.
The EMI handles regulatory obligations such as KYC, AML, and e-money safeguarding, ensuring your offering remains compliant across Europe.
By partnering with an established EMI, banks can roll out virtual card-based financing within weeks, depending on integration and onboarding.
Get Started with E-Money Virtual Card Financing
Give your customers the flexibility they want and the compliance you need with open-loop virtual cards.
