Embedded finance solutions allow banks to extend their reach and potentially offer more personalised services. BNPL is still growing but also still in need of a regulatory framework. The Jifiti Group is a US-based global technology company. One of its main products is a white-labelled embedded lending platform for banks, lenders and merchants. Yaacov Martin, the company’s CEO speaks to Robin AmlĂ´l of IBS Intelligence about the consumer lending ecosystem.Â
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