While the EU debates whether GDPR is stifling innovation, Israel is moving in the opposite direction—tightening its Privacy Protection Law (IPPL) to match the EU’s original standards. In this timely piece, Yaacov Martin, CEO of Jifiti, explores how Israeli fintechs—already aligned with global compliance norms—may gain a strategic edge by reinforcing trust instead of relaxing oversight.
With trust overtaking convenience as the top priority for global consumers, Martin argues that Israel’s clear regulatory stance signals stability in a time of flux. As EU privacy laws face political tug-of-war, Israel’s decisiveness could make it the go-to market for compliant, trusted fintech innovation.
In a borderless digital economy, the winners won’t be those who move fastest—but those who move with clarity, compliance, and consumer confidence.
👉 Read the full article in The Times of Israel
