While 83% of lenders already offer embedded finance for consumers, only 55% do the same for SMBs, despite small businesses’ heavy reliance on credit.
In this interview, Yaacov Martin, CEO of Jifiti Group, explains why the gap persists and what lenders must do to close it. He highlights how fintechs have taken the lead by embedding financing directly into the platforms SMBs use daily, from POS systems to ERPs. Traditional banks, however, still hold the ultimate advantage if they can digitize processes, leverage APIs, and embrace platform-first partnerships.
Martin outlines how embedded lending not only drives faster origination and higher loan volumes but also strengthens SMB loyalty and lowers operational costs. For banks, the opportunity is clear, modernize now or risk falling further behind.
Read more for insights into how banks can lead the next wave of SMB embedded lending on Crowdfund Insider.
