While AI grabs headlines, fintech is quietly poised for massive growth. This Benzinga piece explores how evolving regulations, embedded finance, and smarter infrastructure are reshaping the industry.
Jifiti CEO Yaacov Martin highlights a major gap: while most banks have digitized consumer lending, only a third have done the same for SMBs—leaving opportunity on the table.
From omnichannel credit journeys to multi-lender waterfalls, the future of lending is personal, flexible, and built for scale.
Read the full article here
