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Banking Dive

Community banks view embedded finance as key to longevity: report

July 9, 2025

Banks & Lenders

Nearly all community bank leaders view embedded finance as key to their long-term survival, with 60% calling it “extremely important.” By embedding services like payments and lending into non-financial platforms, banks can drive new revenue, attract low-cost deposits, and boost customer experience through fintech partnerships. With their local insights and agility, community banks are well-positioned to lead – if they overcome infrastructure and compliance hurdles.

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