Lending Smarter in Uncertain Times
As economic instability grows and Americans feel the squeeze of inflation, tariffs, and rising debt, banks face a critical decision: retreat or rethink. In this timely piece, Yaacov Martin, CEO of Jifiti, argues that the answer isn’t more credit—it’s smarter credit.
From paycheck-to-paycheck households to small businesses facing cash flow strain, the need for relevant, personalized financing has never been greater. Martin makes the case for replacing generic lending with precise, timely solutions—delivered when and where customers need them most. It’s not about volume. It’s about value, trust, and timing.
👉 Read the full article on MSN to learn how banks can become stabilizing forces in turbulent times—without increasing risk.
