AI is reshaping lending, with agentic AI agents already trusted by 44% of consumers to guide financial decisions. These agents aren’t just advising, they’re surfacing loan offers, completing applications, and even automating fund disbursement. But as Yaacov Martin, CEO of Jifiti, explains, great loan products risk being invisible if they’re not machine-readable.
AI engines don’t rank loans by quality, they rank by readability. If eligibility criteria or APRs are buried in PDFs, they won’t be surfaced. This makes answer engine optimization (AEO) and API-driven infrastructure critical. Banks that fail to modernize risk losing visibility to fintechs and AI-native lenders, regardless of how competitive their products are.
Martin stresses that orchestration platforms and digitized workflows are now essential. They connect compliance, risk, and lending tools into a machine-readable system, ensuring banks remain discoverable, compliant, and competitive in the era of agentic lending.
Read more in Fintech Weekly for on how banks can close the AI discoverability gap.
