In case you missed the Money 20/20 session in Las Vegas, don’t worry – here is the video recording of Yaacov Martin (CEO and Co-Founder of Jifiti) and Umesh Sripad (Chief Digital Officer of IKEA USA) on the Money 20/20 Las Vegas Ignite Keynote Stage.

In this fireside chat, they deep-dived into BNPL and how IKEA is building tomorrow’s consumer financing on the legs of Accessibility, Affordability and Sustainability.

Watch the session now:


Umesh Sripad
Chief Digital Officer
IKEA Retail US

Umesh Sripad is a Digital native leader with several years of experience in Product Management, Technology, & Consumer Marketing. As Digital Leader for IKEA Retail U.S., he is responsible for leading the digital business and accountable for brand’s digital transformation creating a seamless omni-channel customer experience that delivers home furnishing inspiration through bricks & clicks. His past experiences include leading global Product, Marketing, Data, UX and Engineering teams at organizations like CNN, Weather Channel and

Yaacov Martin
CEO & Co-Founder

Yaacov Martin is the CEO and Co-Founder of Jifiti, a global fintech company. He is a thought-leader, panelist and active contributor to leading payments and fintech publications.