Jifiti is quietly shaping the future of embedded finance by working strategically with banks to deliver personalized solutions. This will help them get their share of a pie expected to grow by 148% by 2028.
“Creating a real-time connection between three different parties proved very challenging for all three players, and our infrastructure was able to tackle much of that,” Martin said.
Jifiti works behind the scenes to build the pipes that allow retailers, institutions and other service providers to offer financing to their customers. That lets everyone concentrate on their specialty: retailers sell, fiservs finance, and Jifiti connects the system.
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