From Gen Z to baby boomers, every generation has different banking expectations—but they all want personalized, seamless, and accessible financial solutions. In his latest article, Yaacov Martin, CEO of Jifiti, explores how banks can leverage AI, embedded finance, and real-time data insights to meet these demands while staying ahead of fintech competition. The key? Balancing innovation with traditional strengths like trust and financial expertise.

Discover how banks and lenders can navigate this evolving landscape to retain customers, increase loan revenues, and create hyper-personalized banking experiences. Read the full article in this Finextra article.