INC.

Use Instant Financing for B2B Customers to Stop Losing Sales

March 18, 2024

Banks & Lenders

Merchants

Financial Services

Tech-first financing solutions have democratized business-to-business (B2B) lending, vital when the B2B payments market worldwide is worth approximately $240 trillion — twice as large as the business-to-consumer (B2C) market. However, until now, lending solutions offered by banks and regulated lenders have seldom been offered to businesses at merchants’ point of sale and/or instantly.

This usually means companies have had to arrange financing separately (through their bank). But now, lending solutions can be — and should be — made a seamless part of the customer journey and available in real-time, regardless of loan size.

Business leaders should consider integrating financing solutions offered by banks and regulated lenders into their business model to boost customer loyalty. Read Yaacov Martin’s article on Inc.com to find out how.

Jifiti powers white-labeled embedded lending solutions for banks, lenders and merchants.

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