Apple recently announced the launch of Apple Pay Later, its BNPL offering that enables consumers to split their payments into four equal installments. Shoppers can use the service at any online or physical store that accepts Apple Pay.

So is Apple Pay Later a threat or opportunity for banks, lenders and merchants?

Our CEO, Yaacov Martin, was asked to share his thoughts with TechCrunch:

“Banks, lenders and merchants need not view Apple Pay Later as a threat but rather as an opportunity to carve out their own niche in what has become the payments standard.”

Read the full TechCrunch article for more insights: Apple enters the BNPL market as regulation, competition Intensify.