Point-of-sale lending is exploding, with 20% yearly growth and an expected 900 million users worldwide by 2027. To win customer loyalty and increase revenue, retailers must master personalized financing at checkout, says Jifiti CEO Yaacov Martin.
However, simply matching loan types to credit scores isn’t enough. True personalization tailors financing options to the granular level – product, purchase amount and industry – ultimately driving higher sales, basket size and customer lifetime value.
Read more about how retailers are building customer loyalty through personalized point-of-sale financing in TotalRetail.
