Yaacov Martin, CEO of Jifiti, highlights how Gen Z is reshaping consumer spending by moving away from traditional credit cards in favor of embedded lending and BNPL options. Faced with limited credit access and a distaste for high interest rates, this generation values the flexibility and personalization these new payment methods offer. Embedded lending is not only addressing the issue of credit card underutilization but also paving the way for a more customer-centric approach to financing.
Discover how embedded lending is revolutionizing consumer spending and helping lenders adapt to a new era in Yaacov’s article on Microsoft Start
