Today, merchants don’t only want to sell their products; they want to be perceived as enhancing their customers’ quality of life, too. They want to cultivate long-term customer relationships and build loyalty to their brands.

But often, BNPL providers redirect the customer through their own user journey, thereby distracting the customer from the retailer and its brand.

You, as the merchant, can avoid brand dilution and still offer beneficial BNPL solutions.

Read the full article in Total Retail to find out how.