Holiday spending is rising, but so is consumer debt and unclear financing options are becoming a major cause of cart abandonment. In this article, Yaacov Martin, CEO and co-founder of Jifiti, explains why retailers can no longer rely on either slow traditional credit or risky BNPL alone. Instead, responsible, bank-backed embedded lending gives shoppers clarity, prevents disputes and chargebacks, and protects margins during the busiest shopping period of the year.
By offering pre-approved, right-fit credit options directly at checkout, retailers reduce friction, strengthen customer trust, and turn financing into a long-term loyalty driver rather than a holiday risk.
Read the full article on Total Retail to learn how responsible financing can power profitable growth this season.
