Yaacov Martin, CEO of Jifiti, discusses the challenges of BNPL and shines light on embedded lending, which offers a potential solution to BNPL’s in-store checkout problems.
Buy Now Pay Later (BNPL) products have gained popularity among consumers in recent years primarily because of the speed and convenience they offer. Nevertheless, they are not without their own set of challenges.
For instance, integrating BNPL into brick-and-mortar stores can be a complex and time-consuming task, given that physical stores employ a myriad of third-party software and hardware providers at their checkout. This integration tends to be tedious, expensive, and extensive. And for this reason, many entrants preferred the path of less resistance—online—where there still may be a dose of integration, but it is more minimal.
However, embedded lending, which has emerged as a prominent topic of discussion in the world of finance and retail, offers a potential solution to BNPL’s in-store checkout problems. Let’s dive deeper.
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