Off-the-Shelf
Lending Platform for
Credit Unions
Give your members the digital lending experience they expect while keeping relationships, data and decisions inside your credit union.
Off-the-Shelf. On Brand.
Members expect digital experiences that match big banks and fintechs, but without sacrificing your personal, community-first service.
Our white-labeled, off-the-shelf lending platform lets you offer fast, seamless digital lending that keeps your members close and attracts new ones.
Modernize How You Lend to Members
Direct-to-Member Loan Offers
Offer members pre-approved installment loans directly in your digital channels, building deeper member relationships.
Automated Lending Workflows
Simplify onboarding, origination and loan servicing with end-to-end digital, automated workflows for maximum efficiency.
Real-Time Fund Disbursement
Give members multiple ways to receive funds instantly, from white-labeled virtual cards to API-driven disbursement flows.
Reporting & Lending Tools
Gain full transparency and control through advanced data reporting and a dedicated management portal for your credit union.
3rd-Party Orchestration Layer
Gain seamless access to any 3rd-party service your lending stack needs through a single API connection with our orchestration layer.
How It Works
Application Initiation
Pre-approved customers start their application via a promotional email or a banner on your website or app, directing to a dedicated application link.
Loan Origination
Customer selects loan amount, picks their preferred offer, submits full digital application and gets approved in real time.
Funding & Purchase
Customer receives a virtual card, linked to the approved funds, on their mobile device. This can either be added to their digital wallet for easy spend or used to pay at checkout online or in-store.
Loan Servicing
Self-service portal where the customer can easily check their loan status, make repayments and manage their payment method.
The Untapped Installment Lending Opportunity
A member needs a loan to buy a $1,300 TV.
Too big for BNPL, too small for a personal loan.
What are their options?
Credit card? High interest.
Store loan? Short repayment period.
That gap is an untapped installment lending opportunity for your credit union.
With ready-made technology from Jifiti, you can deliver your installment loans to pre-approved members directly through your digital channels – instantly and in your brand.
Compete Digitally. Serve Personally.
Your App
Serve members with pre-approved, personalized installment loans, available directly in your app.
Your Website
Grow membership with easy online onboarding, automated lending workflows, and instant decisions.
Email Campaigns
Engage members with personalized, pre-approved loan offers delivered straight into their inboxes.
Built for Compliance
Compliance is built into every stage of the lending journey, helping credit unions stay aligned with evolving regulations without adding operational burden or risk.
Our dedicated compliance team continuously monitors regulatory changes and maintains required certifications.
Ready to nerd out?
Great. Cause we have API documentation for credit union integration.
Hear from our clients (the white-labeled way)
FAQs: Credit Union Lending
Do credit union members prefer installment financing from their own credit union or from third-party apps like Affirm and Klarna?
Members will use whichever option appears first at the point of need, and that point is shifting toward the credit union more often as adoption grows. Federal Reserve survey data shows 16% of consumers used this kind of financing in the prior year, and about half of banks now offer some form of proprietary or white-labeled installment financing rather than leaving that transaction to a third-party app. A credit union offering its own branded option at checkout keeps that interchange and member relationship in-house instead of surrendering it to a fintech.
What loan sizes are credit unions missing out on to installment-payment apps and fintech lenders?
The gap sits between what credit cards conveniently cover and what personal loans are structured to serve, typically purchases in the $500 to $3,000 range such as furniture, electronics or home repairs. Credit cards carry high revolving APRs for this use case and personal loans carry administrative costs that make smaller amounts unprofitable to originate manually, which is exactly the segment fintech installment lenders have captured.
Is pay-in-4 installment data affecting how credit unions can trust a member's debt picture?
Increasingly, yes. Most pay-in-4 installment providers do not report loan activity to the credit bureaus, so a member’s file may not reflect short-term installment debt held elsewhere even as regulators press credit reporting agencies for more visibility into this kind of activity. Credit unions offering their own installment or split-pay products should not assume a member’s credit file captures every payment obligation already on their plate.
