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Finextra

Trust is the new high-value asset in open banking

December 9, 2025

Banks & Lenders

Financial Services

As open banking scales at record speed, the industry is hitting a new barrier: trust. In this article, Yaacov Martin, CEO and Founder of Jifiti, explains why soaring API traffic and deeper data-sharing networks have exposed retailers, lenders, and fintechs to new forms of third-party risk. With over half of breaches tied to vendor chains, even small missteps can undermine consumer confidence and stall embedded lending models.

Banks, he argues, now hold a strategic advantage. Their governance, supervision, and risk-management frameworks create the reliability real-time lending depends on. The future belongs to providers that combine instant experiences with bank-grade protection.

Read the full article on Finextra.

Jifiti powers white-labeled embedded lending solutions for banks, lenders and merchants.

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