Citizens finds buy now/pay later opportunity in home technology

March 1, 2023

American Banker

Citizens Financial Group was early to the buy now/pay later party in the U.S., and as consumer technology has evolved, so has its approach to the market. 

Through a partnership with Apple, the Providence, Rhode Island, company has offered installment loans for iPhones since 2015, well before BNPL was both a buzzword for consumers and a flashpoint for regulators and investors. Today, consumers are upgrading their devices more aggressively — even their home appliances — and creating new categories for the bank to target with its loans. 

Read the full article in American Banker.

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