In an increasingly competitive marketplace, retailers are now facing the challenge of capturing and maintaining market share and keeping their customers loyal. The good news is that since its global popularization in 2020, Buy Now Pay Later (BNPL) has become a real game-changer for merchants looking to boost their business.

Retailers that offer white-labeled in-store BNPL in addition to offering it online can build their brand equity, and increase sales, Average Order Value (AOV) and customer LTV (lifetime value).

Yaacov Martin, CEO and Co-Founder of Jifiti

Read the full article in Retail TouchPoints to find out how merchants can reap the benefits of BNPL solutions in today’s ever-competitive market.