Yaacov Martin, Co-Founder and CEO at Jifiti, explains how banks can help merchants reduce BNPL costs and the benefits they can offer.

Buy Now, Pay Later (BNPL) fintechs in the United States raked in a whopping USD 88 billion GMV in 2020, spurring traditional banks to expand their activities to include point-of-sale consumer loans in an attempt to reclaim revenues eaten up by a handful of Silicon Valley unicorns. As a result, the question of how long fintechs will dominate the BNPL industry has become a hot topic amongst investors.
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