Yaacov Martin, CEO of Jifiti, explores how responsible embedded lending can be a financial lifeline during tough times. With rising reliance on Buy Now Pay Later (BNPL) services, many consumers are at risk of falling behind on payments. Martin highlights the need for regulated financial institutions to provide safer credit options like low or zero-interest loans. He stresses thorough eligibility checks and consumer education to prevent debt traps. As fintechs blur the lines between safe and risky lending, traditional banks stand out as the most trustworthy partners. This compelling read reveals how wise use of embedded lending can empower consumers and businesses without financial ruin.
Read more to discover how responsible embedded lending can be a lifeline for consumers in International Finance.
